Imagine designing your own artisanal, organic cereal online, and then have it arrive at your doorstep a few days later in a sustainable capsule. And that’s the concept behind Me & Goji, an ambitious new start-up that allows users to customize their own cereal through their website. Choose from over forty organic, natural ingredients such as goji, the Tibetan superfruit after which the company is named, granola, barley flakes, and a whole variety of exotic fruits and nuts. The cylindrical design is a marriage of art and science: influenced by simple, modern-minimalist interior design, the capsule was created with the intent of being aesthetically appealing enough to sit on your countertop, yet functional and sustainable, too.